Every year the Instagram manicure and beauty industry is developing more and more. Thanks to the Internet and social networks, manicure lovers no longer have to rack their brains about which nail design to choose this time. Thanks to the popular social platforms Pinterest and Instagram, we can easily learn about the latest trends in nail services. Instagram manicure will help you highlight your inspiration, learn about new tools and techniques. Today we will talk about a nail artist from Instagram, show her best works - photo ideas and the best nail art.
There is always strong and fierce competition between nail bloggers. Thanks to her, they constantly come up with fresh and original solutions. And blogger @nails_art_inst is no exception. On her page you can see a huge number of minimalist designs. You can also highlight a modern, trendy photo presentation. Anna beautifully photographs each of her works, carefully selects them, and beautifully processes them. Let's get acquainted!
@Nails_art_inst
I am nails_art_inst or “that same manicurist” who burst into the beauty industry 3 years ago. My specialty is design created “with my own hands.” Most of my work features designs created in collaboration with clients and handcrafted. And one more nuance, I do not release clients with a single-color coating. I believe that manicure is a way to express yourself. That's why nail modeling is quite popular among my clients. I use polygels from various companies. I think that they all “work”. And it depends only on the character of the girl what design will be made this time. I’ll show off one more thing of mine: my clients are the main photographers! Over the course of 3 years, I have been building my ideal client base, which helps me manage Instagram. On my Instagram blog you can find gorgeous photos with the hashtag #photofromclient. They're smart!
How to choose hashtags for a manicurist
To find hashtags that will work, you need to include your Instagram geolocation in them. For example, #mastermanicurespb. You can come up with different versions of phrases that your target audience will use to search for a manicurist.
If you have no ideas, then look at your competitors’ hashtags. But don’t copy other people’s hashtags - come up with your own and always place them in a different order.
Remember that it doesn’t matter where you put the hashtag - in the text or in the comments. If the labels are correct, then they will work in any case.
French lay-out
I’m just starting to implement French lay-outs and have already gotten a kick out of it. But – just a white French jacket is not for me. Therefore, a lot of shine, metal piercing is what completely characterizes me as a master. My ideal store is for handicrafts, where I can find all these things, rings, chains and other components for fashionable nail designs.
Profile header for a manicurist
When a user logs into your Instagram account, he looks immediately at the profile header. Therefore, if it is empty or unclear, the person will close the page. The header needs to structurally emphasize the advantages and benefits for the client.
Example of a competitive header:
- I build up and create strong coverage in an hour
- I create unique designs
- All instruments are sterile
- Prices - from 1500 ₽
- To contact, write to direct
- Your address or website
The header should briefly and to the point describe the benefits and main information. Do not write general phrases like: “High-quality coverage”, “Best service” and so on. These words do not say anything about you - every master can say this.
Stamping manicure
Today, graffiti, stamping, foil, brush strokes are gaining popularity - and all this in one manicure. Not a small important moment in my career - I created a video course on photography, in which I tell and show how to transform a photo beyond recognition, put the feed in order, processing secrets and useful MKs.
Abstract design
What could be the final note of the image? Of course, abstract manicure. Nowadays, simple but quite effective abstract designs are in fashion. This design is like a little black dress and your favorite jeans, everyone should have it. With this design, your nails will look well-groomed and neat. An abstract design will always look better than another design.
White manicure
What color, if not white, will compete with rich bright shades. White is an undeniably noble, calm shade. Considered a classic, suitable for any outfit and time of year. It is impossible to ignore the deep white color. It will look best if your look is dominated by delicate and pastel shades. Also, white color will look impressive on nails if there is micro-shine, glitter or mother-of-pearl.
How to arrange the latest manicure for a manicurist
In current Instagram, you store important information for clients - reviews, price lists, examples of work, series of stories with introductions, tools and equipment, materials, discounts and promotions.
To create something current, many users turn to covers. Covers are usually found online and use other people's work. You can’t do this - you can create your own cover.
The Canva app is great for this. You can work through templates; if you have no ideas, you can change colors, inscriptions or styles in them. If you have a rough idea of the cover, then find a picture of the desired color online, add an icon and text.
You don’t have to write down the text, but add only an icon - for example, for the cover of current works with examples, use an icon in the form of a marigold.
Remember that many follow accounts through stories. Therefore, publish them regularly, play games in Stories, show reviews and examples of work.
Glitter manicure
This year, fashionistas still prefer a nude base with glitter. Ideal when the color of the nail polish is combined with the color of lipstick or another accessory. A nude base will not become a bright accent; it will rather be the final stylish note of your look. Don't forget that nude colors are in fashion. The formula for a perfect nude is skin color + nail plate color. So, if you paint your nails with a fashionable color, you definitely won’t go wrong.
Nail piercing
Instagram manicures and piercings are old friends. Piercing is actually not a new idea, it’s probably 20 years old. It didn’t catch on then, but now it has every chance of life. Piercing is an incredibly cool, stylish and bold manicure. The main thing is not to mix it with other decor, choose neutral colors so that it doesn’t look too much. If you are generally comfortable with some kind of decor on your nails, feel free to try it. But there are people for whom even a small rhinestone will be in the way - such decor will not suit. In general, such rings do not cause much discomfort.
Content plan for a manicurist profile
To create a content plan for a manicurist’s profile on Instagram, you need to decide on the number of posts and their direction.
The best content creation service for Instagram ➤ Canva service. Free templates for posts and Stories, library of videos and sounds for free use ➤ Canva service.
We recommend posting all types of posts - informational, entertaining and selling. The best ratio for a business account is: 40% informational posts, 40% selling posts and 20% entertainment posts.
If you want to post four posts a week, then you need to publish six informational, seven selling, and three entertaining posts per month.
To avoid monotony, distribute posts over weeks. For example:
- informational Monday
- selling on Wednesday
- informational on Friday
- entertaining on Sunday.
Post on Instagram either in the morning when people are getting ready for work or in the evening when they come home from work. That is, it is better to upload posts at seven or eight in the morning or six or seven in the evening.
Read our blog: Best time to post on Instagram.
Fashionable manicure from Instagram from the popular blogger @nails_art_inst
- We recommend on the topic: Stamping manicure 2022 - photos, popular drawings, new ideas.
- Geometric animals on nails: manicure photos, drawings.
