Example to follow: what kind of manicure do Russian stars do?
Yes, we also love to discuss the bad manicure of stars, but suddenly it became a pity that a beautiful manicure often goes unnoticed. We offer 9 types of coating from celebrities that you will definitely ask your master to repeat! Read…
Making a profile for a manicurist
An Instagram manicure profile needs to be designed taking into account important points:
- Avatar. For him, you should not take pictures from the Internet. It must be personal and recognizable. Many people put a personal photo of the master on their avatar. Only it should convey the essence of the work of a manicurist. Some people design their account avatar with photos of their nails. To increase recognition, you can make a picture with a personal logo or nickname. Beauty salons can use their name in their avatar logo.
- Nickname. When creating a page, you need to select a nickname that would characterize the type of activity. The optimal nickname is one consisting of two words. Most often one of the words is nails. You can add abbreviated initials, first or last name, name of the studio, salon, city. The main thing is to avoid long, useless combinations of numbers in your nickname, because it is already busy with someone. You should not write complex, too long, difficult to read constructions in it.
- Profile name. It should be clear, short and to the point, like a search query. It must contain a type of activity. In this case it is manicure, nails. And we also need a city. For example, “Manicure Voronezh” “Manicure Moscow”.
- Profile header. It should be unique, include advantages, and distinguish the account from competitors’ pages. Among such descriptions may be: “manicure in an hour”, “manicure-pedicure service in 4 hands”, “we will make an appointment at any time of the day”, “home visit”, “any design as a gift”, “more than 10 years of experience”, “convenient location”, etc. Here there can be anything that a master can do to surprise and attract his clients. You shouldn’t write the same banal things here, like “high-quality materials”, “sterile instruments”. Everyone has this written down. But this is what a manicure service should mean. There may also be a list of types of services, for example, hardware manicure, extensions, gel polish, pedicure, nail painting, etc. With this small section of 150 characters you can motivate the client and persuade him to stay with you.
Collective farm: how not to get a manicure. Advice from Helen Manasir
Helen Manasir is not just an it-girl, but also a beauty blogger with almost a hundred thousand subscribers. On her Instagram account, Helen shows with real examples how not to do makeup, style your hair and paint your nails. Read…
Captions for manicure photos
Here is a collection of captions for manicure photos. Each list item is a self-contained (complete, complete) signature text - just select the item you like.
- The happiest girls always have the most well-groomed manicure.
- This is the very case when nails magically turn into a valuable accessory.
- Having well-groomed nails is a form of good manners.
- Today I am beautiful to the tips of my nails.
- Believe me, when everything goes wrong, it’s a sure sign that it’s time to get a manicure.
- The quintessence of tenderness concentrated at the fingertips.
- There is nothing perfect in this world... Except these nails.
- This manicure made my middle finger much more photogenic.
- Stylish claws for your feed.
- Does this manicure need our filters? I think the answer is obvious.
- I always suspected that there was a real predator living in me... Now I am convinced of this.
- Have you asked me how I manage to never, under any circumstances, give up? There is no secret... You just need to always have a fresh manicure!
- Hey life! With red nail polish, I'm not afraid to challenge you!
- Today I had the opportunity to look luxurious, but I chose to look dignified.
- Do you agree that hands are a woman’s calling card?
- You can't ruin your intellect with a manicure. And maybe even emphasize it!
- In any unclear situation, repaint your nails!
- Without a good manicure, I don't feel fully dressed.
- Today I made a new discovery: nail care is extremely effective in restoring peace of mind.
- As the unforgettable Chanel said: “Everything is in our hands. Therefore, they should be in perfect order!”
- You shouldn’t hide your nails, but quietly be proud of them.
- Red nail polish is a surefire way to make a statement!
- My husband paid for the manicure... I wonder if he will now start crying with me when I break a nail?
- Such nails will make even the smartest girl attractive.
- Today I felt an urgent need to change something in my life. So I changed... the color of the varnish. How do you like it?
- Well-groomed nails give me confidence.
- Today I decided not to be afraid of bold experiments... Nails are not teeth. They will grow back!
- Gentle and tasteful.
- Choosing the right one from several dozen shades of red nail polish is not a task for the faint of heart... But I did it!
- My manicure today is a true reflection of my inner world.
- I always know what my hands need...
- I can smile even with the tips of my nails. Catch my smiling manicurist.
- Why not…
- Let everything beautiful come to us for a long time, and let everything sad pass us by...
- Tenderness to the studio!
- When the mood is great, even your nails have fun.
- Ready for the new beach season!
- Well-groomed nails will never go out of style.
- We timidly feel spring with our fingertips...
- Long marigolds are a sign of mismanagement of their owner. And I'm proud of it!
- I’ll do my nails with my last money... Let everyone think that I’m respectable and successful.
- Insolence at your fingertips.
- Nails are a huge field for creativity. Who would have thought…
- Spring has come, it's time to add some colors...
- This manicure can say more than any words. Therefore, the post next to this photo is cancelled.
- Well-groomed nails are a sign of a real lady.
- Could you wear this length?
- By such claws you can always recognize a woman who has not lost her taste for life.
- I am simply fascinated by such radiance.
- When I catch glances at my hands, I realize that it was not in vain that I paid 4,000 rubles for my nails.
- Minimalism in manicure inspires me.
- Just beauty... and nothing extra.
- Notice anything new in this photo?
- A French jacket made in red shades is a daring decision.
- I haven't posted stickies for a long time. Finally found the time to share with you.
- Meet this season's trend!
- It's been a while since I've had any nails in my feed. We need to correct this misunderstanding.
- Such beauty deserves to be immortalized on this page.
- Let's add a little summer to your appearance.
- Changed nude to nude.
- A good manicure = a good reason to feel like a goddess once again.
- You need to hold your dream tightly by the tail. And for this you will need strong, well-sharpened nails.
- How many likes would you rate?
- Today I will shine not only with my eyes.
- And a little more red for your feed.
- Everyone sees spring differently.
- What could be more beautiful than well-groomed nails? Bright red nails!
- Looks passionate, doesn't it?
- I get high when people get high from my manicure.
- Such tones make the image even more feminine and romantic.
- Maximum sharpness will not hurt my claws.
- Eh, but before... I just covered my nails with white polish, and you are the best.
- This is exactly the case when the most delicate silk covers the sharpest weapon...
- Whatever our manicure is, the main thing is that it is perfect.
- Not a day without beauty!
- My husband is sure that after the correction he can’t wash the dishes for a week... Let him believe, I won’t upset him.
- I don't like mediocre nails. They bore me.
- Time to shine!
- Today nothing limited my imagination... The results of this bacchanalia became the provocateur of a bright photo shoot.
- What our nails are capable of, although it seems that you know them.
- The color of the mood is blue!
- My manicure opens any door for me.
- It has long been proven that color evokes emotions. What emotions does this color combination evoke in you?
- A touch of beauty...
- It seems simple, but how elegant.
- A manicure that looks expensive doesn't always cost a fortune.
- I am in a hurry to perpetuate the beauty.
- My nail technician is a real fairy.
- Every year I am convinced: spring is a time of change.
- Money can't buy happiness... But you can use it to get a beautiful manicure.
- Hooray! I'm trending!
- Delicate minimalism.
- This discreet yet original design suits any dress code.
- A classic color that always attracts attention.
- My cat appreciated my manicure and recognized me as “her person.”
- In reality they look even cooler than in the photo.
- They are not dirty, they are fashionable.
- I just have a terrible character... I can paint my own nails for 2 hours simply because no one can do it better. This is probably the secret of my success.
- I painted graffiti all day.
- I decided that the color of my nails should eat away at my eyes. I think I decided everything correctly.
- Sitting down in the master’s chair and coming up with a brand new design for my nails, I always experience true zen.
- With such claws it’s not scary to go hunting.
- Let's welcome summer with cool ideas.
- This hot color perfectly warms your hands in cold weather.
- Hands are the mirror of the soul... And extra tenderness will not hurt your manicure at all.
How to stand out on Instagram
Posts about manicures for Instagram should not be dry. They cannot be taken and copied from Wikipedia or the Internet and pasted. They should be unique and interesting, encourage people to read them to the end, leave a like or comment. The manicurist also needs to think about this point in order to increase his coverage. Write in a lively, informative, life-like manner, with stories and personal experiences.
Under no circumstances should you do the banal things that Instagram manicure requests are filled with. Most profiles are “before/after” photos, customer reviews, personal photos, which are sometimes more than work ones. Many accounts are identical, it is difficult to single them out in this general mass.
All that will help you stand out is:
- lack of monotonous content, where only nails from one angle appear in a row;
- uniform account style and atmospheric shots;
- description under each photo - this place should not be empty. If you don’t know what to write, insert hashtags, contacts for recording and feedback, good morning/evening wishes. Better yet, learn to interact with your audience. Ask people if they like the design in the photo, the shape of their nails, how they feel about red, etc. But don’t forget to write your opinion on this matter;
- select photos with good resolution and clarity. No blurry pictures, darkened, dirty fingers, etc.
The profile header should be designed in such a way that in 5 seconds a person can understand who you are and what you do, what types of services you provide, where you are located, how to contact them, and what your advantage is.
Text
In addition to beautiful works, photographs, videos, your posts must be accompanied by text. Good quality text, which can be:
- entertaining;
- informational;
- private;
- selling;
- educational
In order to learn how to write texts, you can take copywriting courses. Or you can use free methods, but you will need self-discipline. How are you doing with this? :)
Free options:
- read books, 30-50 pages of different literature every day, so our head will remember phrases, metaphors, interesting expressions, quotes, and, in principle, “food” for thought and sometimes relaxation;
- write posts daily on different topics, you need to develop this skill;
Examples of posts
The avatar and the current one are designed in pastel colors.
Examples of selling, engaging and simply interesting posts in the accounts of manicurists:
- studio @another.nails stimulates activity in the comments, asking subscribers to guess the name of a set of nail stickers;
- the founder of @want_nail_studio shares interesting facts: girls who love red nail design can remain true to themselves - the bull (allegedly the symbol of 2022 according to the Eastern calendar “does not like” red) physiologically does not distinguish between colors;
- @want_nail_studio offers access to a design course for an answer - you need to write the correct order of applying a design to your nails based on a photo.
Also read: Rules for launching targeted advertising on Instagram via Facebook
Ribbon design
Many craftswomen who do manicures do not pay due attention to the design of their profile. And this is their biggest mistake. The overall impression of the profile depends on the quality of the pictures, the light exposure, and clarity. If a person writes in the search - manicure Instagram photo of a new product and sees low-quality photos, he will pass by.
About 90% of its success depends on proper account design. You need to work on catchy moments that will make a person stay on the page and then become a subscriber, a regular customer. To do this, you need to constantly monitor Instagram manicure ideas, put them into practice, and add your own twist. It needs to be visually diverse. Not only plain red, white, black colored nails are needed in the tape. There should be something original in the profile too. It is important for a person who logs into a profile to understand that this is a professional who is ready to complete any task. Beginners can look up to competitors’ accounts, conduct comparative analysis, and take ideas from them.
But we should not forget that there is information that is extremely important and always necessary for people. For example, this is the price, location and contacts. The master can post all this information in stories and then create a Highlights section. It will be easier for a person to find important information, since it will be pinned at the top of the feed. Highlights need to be divided into categories. add “Before/After” photos, sock coverings, diplomas and certificates, etc. For each category, choose a beautiful cover from one category. This is necessary to maintain a consistent profile style.
Tips for writing sales text
Long signatures are useful if the page is needed for invitations to master classes or courses. Manicurists who do not teach, but only provide services in the beauty field, should not overload their account. The client is more interested in the idea of a manicure, and not in the topics of the master classes that the master took, the types of cutters or the nuances of the process.
Beautiful photos must be accompanied by hashtags. When the client has evaluated the portfolio, additional information must be provided: who the master is, where and how he works, what the cost of services is, what date and time there are available places. But you don’t need to completely abandon useful and entertaining posts.
What to write about in a manicurist’s profile
The master’s content can be diluted not only with manicure Instagram photos, but also with videos, useful texts, and tips for clients. The main thing is that this information is useful to subscribers. You can also get ideas from other accounts about what to write to a manicurist on Instagram:
- Getting to know your audience to increase the loyalty of potential and existing customers. It’s easier for people to sign up for a beauty service with a person they see on their profile.
- People need to be constantly shown that the master is improving his skills, expanding his knowledge base, and improving. Therefore, from regular trainings, courses or seminars, you can display certificates, diplomas, photographs with teachers.
- Show clients your office, workplace, and varnish palette.
- Tell us about the features of the service.
- Write what motivates you in this profession.
- Make selections of designs, top 10 manicures, share fashion trends and trends in the industry - the current shape, length of nails, colors.
- Insert pieces of video work. These don't have to be three-hour videos from start to finish. You can photograph some individual interesting moments and edit them.
- Share your work in stock and show your clients the quality of your work.
- Hold sweepstakes or promotions of the month, come up with interesting incentive gifts for regular customers.